D2C Ecommerce has acquired leading personal care D2C brand ‘Luxura Sciences’. Through this acquisition, D2C Ecommerce will expand in personal care and beauty segment, strengthen Luxura Sciences’ product offerings by investing in newer categories and foray into global markets including US, UK, Middle East, South East Asia and Europe.
D2C E-commerce had recently announced Rakul Preet Singh as brand ambassador for its fashion jewellery brand ‘AccessHer’.
With this acquisition, Suaid Ahmed will now be part of the core team at D2C Ecommerce, and will be actively involved in expanding the product range and scaling up D2C Ecommerce’s operations in India and across the globe.
Manish Gupta, chief executive officer and founder, D2C Ecommerce expressed, “Luxura Sciences is a pioneer in natural personal care segment and has already made a mark for itself in the nascent online D2C space. Both D2C Ecommerce and Luxura Sciences adhere to the same vision and want to provide the best quality products to the Indian consumers at affordable prices. This partnership gives us an opportunity of entering into fast growing personal care and beauty segment. The consumers are increasingly preferring new age natural personal products. With Luxura Sciences research based products, we are confident of catering to various consumer needs in beauty segment and also scale the business to newer heights by leveraging our existing capabilities.”
Mohd Suaid Ahmed, founder of Luxura Sciences stated, “Luxura Sciences has been changing the way you shop for personal care and beauty by providing a combination of natural, vegan ingredients with high end, clean non-organics. With Luxura Sciences you no longer need to choose between health and performance, you can have both. Luxura Sciences products are hugely popular and has a great brand following amongst consumers. By partnering with D2C Ecommerce we can now cater to a wider audience both in India and overseas as well as introduce new innovative products.”