Swiss Beauty, the beauty and cosmetics brand, has announced the appointment of Saahil Nayar as COO, India and international business.
With over 15 years of industry experience, Nayar will be responsible for conceptualising and driving Swiss Beauty’s strategic roadmap by accelerating its digital footprint whilst also strengthening its retail wing, the company said in a press statement.
Swiss Beauty is aiming to establish itself as an omnichannel business leveraging digital commerce as a strategic growth driver, along with its expansive retail network. Onboarding Nayar is a strategic move aligned with the brand’s mission of expanding its executive leadership team, the statement added.
Amit and Mohit Goyal, managing directors, Swiss Beauty, said, “With Nayar’s wealth of experience, zeal and passion, he has led high-performing consumer-first operations that have not only successfully helped brands amass growth but also strengthen their market presence. With our mutual goal to accelerate Swiss Beauty to the next stage, we are confident that Nayar makes for a perfect fit; thanks to his deep product knowledge and exceptional leadership qualities. We wish him the very best! Upwards and onwards”.
Nayar, said, “The aim is to consolidate Swiss Beauty’s leadership position in colour cosmetics. With the ongoing restructuring in its business model directed at establishing an omnichannel business, there’s an increased synergy between digital commerce and retail operations, along with quality and innovation advancements.”
Prior to this, Nayar was associated with Idam House of Brands, wherein he led all front-ended aspects of the business including marketing strategy, new brand launches, product development and growth strategy.