Mirchi, music and entertainment company, strengthens its leadership position as it announces the appointment of Yatish Mehrishi as the chief executive officer.
Yatish will be spearheading the company’s performance across all dimensions and will continue to ensure Mirchi remains the audience’s go-to destination for all things music and entertainment.
A seasoned professional with over 23 years of experience across diverse sectors spanning FMCG, Telecom and Fashion, he has worked with organisations like Pepsico, Motorola and Arvind Fashions which was his previous stint as chief revenue officer.
Having worked with ENIL earlier for 11 years as chief operating officer, he brings with him a rich experience and an understanding of the radio, media and entertainment sector, the company said in a press statement.
Prashant Pandey will be stepping down as CEO but he will continue as the managing director.
Vineet Jain, managing director, BCCL said, “Over the past 20 years, Mirchi has evolved into a multi-platform, multi-format brand that has a presence across FM, LIVE and digital realms. In line with Mirchi’s new transformational journey, I am confident that Yatish’s return to ENIL will help accelerate our journey of being a digital-first brand. “
Mehrishi said, “I am super excited to be back with ENIL. Mirchi has been the consumers’ go-to for music and entertainment dominating the audio industry for years and now with its new app Mirchi Plus, it is set to redefine the audio entertainment industry further. With the recent shift in consumer behaviour towards digital, I am looking forward to championing Mirchi’s digital journey and replicating our radio journey’s success.”
It should be noted that ETBrandEquity.com is owned by Times Internet Limited, a subsidiary of Bennett and Coleman Limited (BCCL). BCCL also owns Mirchi under Entertainment Networks India Ltd (ENIL).
Dhawan will spearhead the Network’s broadcast ad revenue operations and drive monetisation strategy.
He will now work closely with JetSynthesys’ founder and CEO, Rajan Navani to bolster the company’s gaming business.